Who wants to be an Amazonaire?

Here our video about Amazon.com, creative mean to learn a lot about Amazon and its presence on the internet and social media.

I hope you will enjoy:

To finish and stay in the same context, a little video about the first “Who wants to be a millionaire” winner $1,000,0000 !!
Amazing story, such a smart man: John Carpenter.

 

See you soon …

 

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What I learned in NTFM class …

6a00e551814c8288330133f35559b8970b-800wiNew Technology For Marketer is a class that I decided to choose for this second semester at Cork Institute of Technology because I never studied this module in France and it sounds really interesting.
Indeed, I always thought and I am thinking always that it is really important to live with the present and for sure with the future too.
So that, new technologies are our present but also our future!

  • Along the NTFM class we learn several things about lots of website that we can found on the web and that I did not know before to come in NTFM class. One really interesting was Hootsuite that is a social media management dashboard and it is really useful to manage different social media at the same time and only on one website.
  • There is also Tiny-url that is a really interesting tool to reduce the length of some url, in order to publish them on Facebook, Twitter etc shorter than they are and so it is really less messy. It is maybe a real simple thing but it is these kinds of things and tips that permits to differentiate myself among the others.
  • But the most useful thing I learnt during these NTFM classes was about Facebook and how to advertise on Facebook about its company or associations and so on. Indeed we can do everything we want (according to the budget of course), focus only on people coming from a specify country, a specify city, company, or also focus on people who like dancing, going to the cinema, practicing sport or not and so on… And choose when to appear, time, date. By define the target, the company want to reach the Facebook page of the specific persons they decided. Thanks to that it ensures to the company to reach the perfect market and to be aware about how many potential customers can see the ad.
  • I learnt also a lot about Pinterest, Linkedin, how to write a blog (that was a real challenge for me as english is not my mother tongue, but I do liked to do it), analyze a company and its presence on the web through a report.
  • To finish my enumeration about all the things I learnt in NTFM class I would like to point the most interesting phenomena that I studied in class that is Filter Bubble that I did not know neither before to come in NTFM class.

About the suggestions, I would have liked to develop a little bit more the use of Linkedin and how to have an attractive Linkedin page as it is a huge tool to develop its presence on the web but in a professional way, completely different from Facebook or Twitter. And that seems really important to know as we will be really soon looking for a job.

To finish I would like to thank Colette Murphy to teach us all these things really interesting along the semester.

keep-calm-and-i-ll-see-you-soon-2

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#Addicted to Twitter

addicted_to_twitterI was really surprised when I learnt, after to speak with several Irish people, that they use to use Twitter oftener than Facebook.
Indeed, in France, I think it is the contrary, we use really more Facebook than Twitter.

That is why, when I heard we have to write an article about “Addicted to Twitter” I thought that it will be hard for me, because I have never used Twitter before to be in NTFM class. For this reason, I think I can consider myself like more a watcher than a contributor as I do not post at all on Twitter. I follow some of my friends, but I do not have lots of friends who have a Twitter account (as I said, French people do not really use Twitter), I follow also some companies that I appreciate, some

addicted-to-twitter nnnewspapers like “The New Yorker” or channel news such as “BBC News”, “Sky News” and so on.

But I am not a generality, so what about some figures to support or not my words?

According to Twitter.com they are present in nearly every country and available in more than 20 languages.

chiffres-twitter-550x73

What is more, Twitter at the end of the 2012 year:
– Possessed 500 million members. But only 140 million are actives on this social media, so only 28% of people use actively Twitter.
– And it is important to know also that 40% of Twitter account have never send any tweet.
– 400 million tweets send per day in the year
– Per month the time spend on Twitter is about 21 minutes
– The United-States possesses 50% of the Twitter account
– In France there are 1,4 million users of Twitter –> or only 1,54% of the population against 39% of French inhabitants who use Facebook (for more information you can read my article about Facebook)
– According to Ipsos MRBI, in Ireland 245,000 people over the age of 15 have a Twitter account –> so 7% of the population

You can find again some figures about the new phenomenon Twitter thanks to this video:

But that is really interesting to know, is that Twitter won 60 million users since March 2012 so only in 9 months and about 100 million since September 2011 so in one year. We can notice an important increase of users in Twitter in the world since few years, so more and more addict?
What is more, we can wonder how Twitter will develop itself in the next few years? Will it be able to be more famous than Facebook ?
We will know it in 2-3 years for sure !

And you, are you more Facebook or Twitter? Answer to this survey please …

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Surfing the web in a filter bubble

Screen Shot 2013-03-29 at 18.32.01Filter bubble: a new trend is appearing on the web thanks to Eli Pariser. Indeed since 2011, since Eli Pariser’s book, about “The Filter Bubble” we can heard lots of things about this new phenomenon.

 

But firstly what is it?
According to Eli Pariser a filter bubble is a process where internet select the information that you are looking for. Indeed, as he explains in his presentation, your web research is adapted according to different points such as your profile, you previous research, your hobbies, your location and so on. In this way the result of your research will correspond better to your point of view and way of thinking.

Eli Pariser proves it by explaining if two persons on their own computer try to do the same research they will have for sure different results, as

tScreen Shot 2013-03-29 at 18.05.02hey do not have the same search history, same location and so on.

As he says we do not realize that it happen if nobody say it to you. But now I know it, I realized if I am in France or in Ireland I do not have the same advertisement and they adapt to my environment.

For example when I am in Ireland and when I want to watch a video on YouTube the ad before the video is in english while when I am in France I can have the same ad but in French language.
Moreover, to go to Ireland I had to book flights and now I have lots of commercials from air company to plan a travel in Ireland. On Facebook for example I have ads about Irish school, Irish clothes brand, travel to discover Ireland.  Thanks to these examples we can perfectly realized the interventions of the filter bubble.

But how shall we do if we want to change your mind to thinking and so on ? Can we?  Because according to Eli Pariser it is pretty difficult because of this filter bubble that google, Facebook and all web researcher create.

If you do not like the filter bubble, if you are like lot of people thinking that is a violation of your private life, so here some advice to depersonalize your web experience and then decrease the role of filter bubble:

1. Burn your cookies
2. Erase your web history
3. Tell Facebook to keep your data private
4. It’s your birthday, and you can hide it if you want to
5. Turn off targeted ads, and tell the stalking sneakers to buzz off
6. Go incognito
7. Or better yet, go anonymous
8. Depersonalize your browser
9. Tell Google and Facebook to make it easier to see and control your filters
10. Tell Congress you care
(each point are more detailed: HERE)

Follow a video to understand what people know and think about that, if Google’s search result give them what they are looking for, if they have seen an increase of the personalization of content of Google search, if they know that their research change from the others and so on, take have look to understand better:

(Thank to this amazing blog for the video: BLOG)

–> And you what do you think about that ? Do you think it is a good idea to help you in your research and help you to focus on the “good things” or in the contrary that is a kind of limitation of your freedom and a violation in your private life?

Posted in Eli Pariser, Filter Bubble, Social Media | 2 Comments

Survey 2

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NTFM students please complete this survey

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Amazon usage poll

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Is Facebook taking over our lives?

facebook-addiction-pillThis week the most known social media published its new features (by the way you can see a link of these new features in the next post) but are they really useful, those are not a way to attract people and make them more and more addict to Facebook?

This question brings me to ask if can we speak about Facebook like an addiction?Indeed it is a really interesting question because lots of people do not admit they are addict to it. For my part, I think, unfortunately, I am. And maybe more since I am here in Ireland as I try to stay in touch with all my French friends but also the Erasmus students that were here just for the first semester and those who are still here in order to organize meeting, dinner, party, project group and so on.  We have to admit that Facebook for these points is really useful. But do other ways not exist? What happened to the emails and mails?

Anyway, back to the main topic, Is Facebook taking over our lives? Are you addict?

Firstly, we have to know at the end of the 2012 year, we can count 1.06 billion monthly users on Facebook.

According to a study, we can notice at the end of 2012, an increase of 25% of users in Facebook using it monthly and a rise of 28% users connected daily, as I can said in the previous article about mobile phone (that they are more and more used by people) there are 57% growth in mobile monthly users.

That is said with real figures, dated from December 31st, 2012:                                                     • 1.06 billion monthly active users                                                                                                    • 618 million daily active users                                                                                                        • 680 million mobile monthly active users

And about Ireland what can we say?

Thanks to Facebook statistics, there are 2,225,720 inhabitants who use Facebook out of 4,722,028 inhabitants (which is the total irish population), it represents about 48% of the population. In this way, Ireland is considered as the 62nd country in the ranking of all Facebook statistics by country.

Just to make a little comparison with France, we can learn (thanks to the same website) that France is the 9th country which use the most Facebook. They are 39% of the population to use it.  Of course, the Unites States is the first in this list.

To realize the size of Facebook in our life this video is really relevant:

We can see that Facebook took over our lives or is on the good way.  Why can I affirm that?

Simply because:                                                                                                                                   – 80% of companies use social media for recruitment                                                                 – 1 american couple out 8 have met thanks to Facebook                                                            – 50% of people speak more online than in the real life

–> These examples prove perfectly that Facebook is succeeding in its main goal: reach more people and keep them.

Indeed before, the recruitment did not use internet to find a potential employee, like the couple, it was rare to know people who met on the web and most of the time people spoke in face-to-face or wrote letter but do not spend all their time to speak people through a screen.

And you, what do you think about that? Is Facebook taking over your life?                        Do not hesitate to leave comments to give your opinion.

See you for another post …

And do not forget try to reduce your time on Facebook

delete_facebook_account

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New Facebook features

This week Facebook announced new features for our Facebook pages: check it here !!

Have fun !!

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Apps are dead … Long life mobile!

martin-cooper

Before to speak about the use of cell phones in marketing, I would like to do a little introduction about the mobile phone evolution in our life.

Indeed, the first mobile phone sold in the world was in 1983 by Motorola. The creator is Martin Cooper who created the concept 10 years before.

–> From 1990 to 2011, the number of mobile phone sold was about more than 5.9 billion in the world.

But who could though the mobile phone would known such a big success like nowadays?

Indeed, we can count 6 billion people who have a mobile phone, which is equivalent to 75% of the population.

The cell phone is everywhere with us and every time. That is why it is becoming essential for each company to be present on each mobile phone, thanks to apps or website.

Indeed thanks to different studies we know people do not leave home without their mobile phone (and they are able to back home if they forget it), they are always connected and have with them.

Other figures exist like:

  • 82% have already researched a product or service on their phone
  • 15.5% total internet traffic come from mobile phone

Here, other really interesting information about the use of mobile phone by customers:

Thanks to this information, we can realize the importance of the mobile phone and internet in the life of customers.

So, each company has to have a mobile site. But to succeed in a good mobile site it is important to respect some rules and conditions.

First of all: the website has to be friendly which means:

  • Loads fast
  • Easy to read
  • Easy to navigate
  • Minimum scrolling
  • Use small images (compress images) in order to see it easier
  • Make text easy to read (not too small, not too big)
  • Use a simple navigation with: category button, big button (to click on the good one and not on another one, that could annoyed the customer)
  • Make contrast with colors
  • Look good

Indeed, 67% of mobile “friendly” site encourage the customer to buy, while 61% of no mobile “friendly” site do not encourage the purchase and most often the time the customers abandon the purchase. 

To choose between mobile site or app it will depend on the company’s budget, target, requirements, objectives and so on.

But a thing that everybody has to know is that it is really important both the website and the app have to possess the same design (or really close) on each devices, in order for the customer to not be lost in the website and not waste his time to find what he/she wants. Because it exists a risk the client close the app because he/she does not understand the website.

As you can see with this example: responsive-web-design-example

 

I think, indeed, it is important for each company to develop its presence on the web in order to reach its own target market since everybody has a mobile phone with him/her.

I am the first to be all the time with my cell phone and I am not the only one for sure …

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